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Machine Learning Use Cases and Applications

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This page covers applications of machine learning and its various use cases. Machine Learning uses advanced models (such as predictive and neural network etc.) based algorithms to make decisions based on learning.

Machine Learning

Following are some applications of Machine Learning:

  • Google and Facebook use machine learning algorithms to determine the behavior of online users. This helps them push or serve the right kind of advertisements to different users based on their respective behavior. This helps them increase business through relevant clicks on the advertisements.
  • It’s used in banking and financial sectors, for example, to provide credit cards or debit cards to honest customers, to identify which customers are cheating or may cheat in the future, etc.
  • It’s used in the healthcare industry for diagnosis and treatment of deadly diseases.
  • It’s used in the retail industry for various reasons, such as to identify which products are selling fast, which products are selling slower, helps in stock management, which products can be sold together, and helps retailers such as Amazon, Walmart, and Big Bazaar to retain loyal customers.