Terminology » Bluetooth » iBeacon vs. Beacon: Key Differences Explained

iBeacon vs. Beacon: Key Differences Explained

beacon technology ibeacon ble bluetooth low energy wireless protocol

Both iBeacon and generic beacons leverage Bluetooth Low Energy (BLE) technology to broadcast signals for proximity-based interactions. They both enable devices to detect nearby beacons and trigger context-aware actions or provide location-specific information.

Additionally, both types of beacons are used in various applications such as retail, indoor navigation, and location-based services to enhance user experiences through personalized and relevant content.

Let’s delve into how iBeacon and generic beacons differ across various comparison parameters.

What is iBeacon?

iBeacon is a protocol developed by Apple that utilizes Bluetooth Low Energy (BLE) technology to create proximity-based interactions. iBeacons are small, battery-powered devices that continuously broadcast a unique identifier consisting of a UUID, Major, and Minor values.

When a BLE-enabled device, such as an iPhone, comes within the range of an iBeacon, it can measure the signal strength to estimate proximity and trigger specific actions, such as opening an app, displaying a notification, or providing location-specific information.

Applications:

This technology is widely used in retail, museums, airports, and events to enhance user experience through personalized, context-aware content and navigation.

What is Beacon?

Generic Beacon refers to any Bluetooth Low Energy (BLE) device that broadcasts signals to nearby devices, enabling proximity-based services. Unlike iBeacon, which is a specific protocol by Apple, generic beacons can use various protocols, including Eddystone (developed by Google), AltBeacon, and others.

These beacons can transmit a range of data types, such as URLs, telemetry data, and unique identifiers, to compatible devices.

Applications:

Generic beacons are versatile and widely used across different platforms and applications, including asset tracking, indoor navigation, and location-based marketing. They offer flexibility and broad compatibility, making them suitable for diverse industries and use cases.

Difference between iBeacon and Beacon Technology

FeaturesiBeaconGeneral Beacon
DefinitionApple’s proprietary BLE protocolAny BLE device broadcasting signals, includes multiple protocols
ProtocoliBeaconEddystone, AltBeacon, and others
CompatibilityOptimized for Apple devices, works with othersWorks with a wide range of devices (Android, iOS, etc.)
Data TransmissionStatic payload (UUID, Major, Minor)Dynamic data (URLs, telemetry, ephemeral identifiers)
EcosystemStrongly integrated with AppleBroad application range, including industrial and asset tracking
SecurityBasic security features supportedAdvanced security features (ephemeral identifiers in Eddystone)

Conclusion

iBeacon is a specific type of Bluetooth beacon developed by Apple, designed primarily for proximity-based services within the Apple ecosystem. General beacons encompass a wider variety of protocols, offering greater flexibility, broader compatibility, and more advanced features for a range of applications beyond the scope of iBeacon.